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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Mix of a New Product Entering the Market
 Kozáková, Veronika ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The object of this thesis is problematics of marketing mix with focus mainly on marketing communication for board game which will enter the market. Thesis is divided into three parts where theoretical bases from given field are described, current situation is being analysed and adequate recommendations are given based on the analysis.
Detailed record
Marketing Mix of a New Product Entering the Market
 Kozáková, Veronika ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The object of this thesis is problematics of marketing mix with focus mainly on marketing communication for board game which will enter the market. Thesis is divided into three parts where theoretical bases from given field are described, current situation is being analysed and adequate recommendations are given based on the analysis.
Detailed record
New didactic approach to teaching of the topic of human diseases and its conditions at the elementary school with a focus on general awareness and enlightenment
 FÜRSTOVÁ, Anežka
Knowledge of origin and symptoms of common human diseases as well as aplication of finding how prevent and cure them is one of expected performances of biology lessons at 8th grade of czech elementary school. The aim of this thesis is to create a visual teaching tool in the form of an educational board game, which would assist teachers with handing the topic of diseases over to students in effective and relaxed way. Theoretical part of the thesis includes biological data physiology of human disease and description of youth enlightenment. There are also didactic data describing proactiv teaching methods and an analysis of some biology textbooks. In practical part of the thesis is a description of the educational board game and test inquiry which demonstrates, that the board game leeds to acquire important facts about human diseases.
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